United Way of West Central Connecticut

Title: Marketing & Fundraising Intern
Location: Bristol
Dates: Monday - Fridays, starting around June 6
Hours: Flexible concerning the intern’s scheduling needs, ensuring they work 315 total hours. United Way will allow our intern to work from home or on weekends; however, we do ask that a minimum of 3 days be scheduled in our office during our normal business hours.

Job Description:

The Marketing & Fundraising Intern will assist United Way’s ongoing promotional efforts and events. Their primary duties include building social media campaigns (Facebook, Instagram, LinkedIn), preparing promotional materials and presentations for the annual campaign and other events, and completing clerical and administrative tasks. Data entry is not a requirement to apply; however, there may be projects that require this skill. Experience with CANVA is also helpful but not required. UWWCC serves the communities of Bristol, Burlington, Plainville, and Plymouth.

United Way’s Annual Campaign

• Assist in the creation of effective, engaging, and lead-generating marketing materials for our annual United Way campaign and Brand Refresh and help identify appropriate outlets for distribution.
• Assist in the development of a Social Media Plan with United Way of West Central Connecticut Staff. Provide ideas and support with content and materials for social media to improve our organization’s reach and develop valuable connections, ensuring the maintenance of a consistent social media presence.
• Track, monitor and report on statistics to gauge effectiveness. Social Media Plan will include the United Way’s website, Facebook, Instagram, email closures, YouTube videos, eblasts, etc.
• Research grant and non-traditional funding sources available in the community that support UWWCC’s mission and partnership.
• Assist in the collection and interpretation of data from Community Conversations
• Update allocation applications, supporting paperwork, and application collection process

Additional Projects as time permits:

Assist staff with the Walsh Summer Work Experience:

• Design and present workshop(s) to Walsh Summer Work Experience Program students regarding social media presence and etiquette, relating to their career path, etc. (Do’s and Don’ts).

Assist Staff with our United Way summer Adopt-a-Child Backpack Program:

• Update donor and participant spreadsheet
• Provide information about the Adopt-a-Child program to people who call, email or stop by the office.
• Organize donations and volunteers

Career Experience: 

The Marketing & Fundraising Intern will be provided a variety of marketing, social media, fundraising, and planning experiences based on their skill sets and desire to learn. They will apply knowledge gained in their college classroom to help market our small nonprofit organization from planning through implementation. Our United Way intern will attend internal staff meetings as well as campaign and other community meetings. The intern will gain valuable experience with Canva to create content for social media/campaigning. In addition, our Marketing & Fundraising Intern will build on their presentation skills, communication skills, communication skills, and curriculum planning through program assistance and involvement in community meetings and events.

Suggested College Majors: 

While United Way of West Central Connecticut is looking for someone with a passion for marketing, social media, and fundraising, we believe that learning how our organization has a positive impact on the communities we serve will be beneficial to anyone willing to learn.  Professionally and personally, people may find value in how a nonprofit operates, the small budgets they use, the persistent quest for funding sources, how they interact with businesses and community organizations, etc. Understanding and maintaining a Social Media presence is an important goal for most career paths. Additionally, building on communication and presentation styles would be helpful to our applicants and their future careers.

Applicant Requirements: 

Applicants should be skilled in social media content and the creation of materials, have an understanding of marketing plans and fundraising or have a willingness to learn.